Bridgestone Develops Bespoke Ultra High Performance Potenza Sport A for New Audi e-tron GT Family

In an era where electric vehicles are redefining standards, Bridgestone Tyres has developed the Potenza Sport A tyre, specifically tailored for Audi’s new E-Tron GT family. This partnership between Bridgestone and Audi not only enhances the driving experience of these vehicles but also shows their shared commitment to sustainability and high performance. 

Innovative Tyre Design for Audi E-Tron GT

Bridgestone has expertly crafted the Potenza Sports A tyre for Audi’s new E-Tron GT models, to ensure it meets Audi’s high-performance standards. This tyre combines advanced engineering with materials perfect for addressing electric vehicles’ unique demands. The Potenza Sport A’s cutting-edge asymmetric tread design enhances grip and stability for high-speed driving and cornering. Its design optimises contact with the road while effectively removing water, reducing hydroplaning risk and ensuring a superior grip in wet weather.

By incorporating Bridgestone’s ENLITEN Technology, the Potenza Sport A reduces rolling resistance and improves energy efficiency, which is crucial for maximising the E-Tron GT’s battery range. The lightweight construction allows for agile handling without compromising safety or durability. Additionally, advanced materials reduce road noise and improve ride comfort, while the tyre’s sidewall absorbs shocks for a smoother experience.

Sustainability at the Core of Bridgestone’s Design

Sustainability is vital to the design and production of the Potenza Sport A tyre. The tyre uses 55% recycled and renewable materials, and Bridgestone has achieved certification from the International Sustainability and Carbon Certification (ISCC) PLUS, highlighting its dedication to sustainable practices in manufacturing. 

Bridgestone also aims to achieve 100% sustainable materials by 2050, making the Potenza Sport A a significant step toward this goal, demonstrating that high-performance tyres can also be environmentally friendly. By blending innovative design with sustainable materials, Bridgestone is setting a new standard in the tyre industry, contributing to a greener future for mobility.

Strategic Partnership with Audi

The Bridgestone and Audi collaboration is a significant partnership that proves their shared commitment to performance, innovation, and sustainability. As a trusted supplier for Audi, Bridgestone has established itself as a key player in enhancing the driving experience of its vehicles. 

Bridgestone’s tyres have also been a popular choice among Audi drivers, with nearly one in five Audi vehicles globally equipped with Bridgestone tyres. Their extensive testing and development processes make sure that the Potenza Sport A meets the standards set by Audi, delivering on safety, handling, and performance.

Key Features and Performance Benefits

The Bridgestone Potenza Sport A tyre is engineered with advanced features that enhance the performance and safety of Audi’s E-Tron GT family. 

Its asymmetric tyre tread pattern maximises road contact, improving grip during acceleration, braking, and cornering, while also having efficient water drainage to reduce hydroplaning risk. With Bridgestone’s ENLITEN Technology, the tyre achieves lower rolling resistance, a crucial factor in extending the E-Tron GT’s battery range. This technology also contributes to better handling, enabling drivers to maintain control under various weather conditions. 

Designed with a lightweight structure, the Potenza Sport A has agile handling and responsiveness without sacrificing safety, delivering a dynamic driving experience. It is also rated with an EU tyre labelling A for wet grip, providing exceptional stability and control even in rainy conditions.  Additionally, advanced materials and noise-minimising technologies make a quieter, more comfortable ride, enhancing the feel of the E-Tron GT.

Tested and Trusted by Audi

The Bridgestone Potenza Sport A has undergone extensive testing to ensure it meets Audi’s high standards, making it an ideal choice for the performance-focused E-Tron GT family. Audi’s testing process involves extensive assessments under various driving conditions, examining the tyre’s responsiveness, durability, and safety. This evaluation then ensures that the Potenza Sport A can withstand the high torque and rapid acceleration typical of electric vehicles, allowing it to deliver consistent performance across all driving scenarios.

Commitment to Sustainable Mobility

Bridgestone’s development of the Potenza Sport A underscores its commitment to advancing sustainable mobility. It incorporates Bridgestone’s ENLITEN Technology, which reduces rolling resistance and lowers CO2 emissions, promoting resource efficiency and minimising environmental impact.

Available Sizes and Production Details

The Bridgestone Potenza Sport A tyre is offered in two specialised tyre sizes to match the Audi E-Tron GT’s high-performance requirements: 265/35 R21 101XL Y for the front and 305/30 R21 104XL Y for the rear. 

Production of these tyres takes place at Bridgestone’s advanced manufacturing plant in Rome, Italy. The Rome plant operates with ISO 50001 certification for efficient energy management and uses 100% renewable electricity.