Yokohama Rubber Supplying ADVAN Sport V107 for BMW

If you’re a fan of high performance sports cars and top tier tyres, you’ll be excited to hear that Yokohama is once again at the forefront of innovation, now supplying its ADVAN Sport V107 tyres as original equipment (OE) for the brand new BMW M2. 

Launched by BMW M GmbH in April 2024, this compact sports car is a beast on the road, and Yokohama’s ADVAN tyres are the perfect match to enhance its performance.

What Makes the ADVAN Sport V107 Special?

The Yokohama ADVAN Sport V107 is not just any tyre. It’s part of Yokohama’s flagship ADVAN line, known for ultra high performance. These tyres are designed for speed, precision and control, which is exactly what a high performance car like the BMW M2 demands. In fact, Yokohama worked closely with BMW to develop these tyres specifically for the M2. The result? A tyre that blends superior handling, excellent wear resistance and impressive performance in both dry and wet conditions.

Designed for Performance on Every Level

What sets the ADVAN Sport V107 apart? It starts with Yokohama’s Mound Profile technology, which enhances surface contact for better grip and stability. This tech ensures that the tyres maintain even contact with the road, leading to improved wear resistance and a superior driving experience, particularly in dry conditions.

But performance isn’t just about dry roads. The ADVAN Sport V107 also shines in the rain, having earned the EU labelling system’s top “A” grade for wet performance. So whether you’re driving on slick streets or dry highways, these tyres have you covered.

Tested on the World’s Toughest Tracks

You know a tyre is serious business when it’s tested on the Nürburgring—the ultimate proving ground for cars and tyres alike. Widely regarded as the toughest test course in the world, the Nürburgring demands the best from every component of a vehicle. The ADVAN Sport V107 passed with flying colours, delivering consistent performance even under the most extreme conditions.

In addition, these tyres proudly bear BMW’s star mark, a badge of approval that signals the German automaker’s trust in Yokohama to deliver tyres of the highest quality and performance.

A Key Part of Yokohama’s Growth Strategy

Yokohama is not just focusing on the BMW M2—this partnership is part of a bigger picture. Under their 2024–2026 medium-term management plan, called Yokohama Transformation 2026 (YX2026), the company is pushing to increase sales of high value added tyres like the ADVAN Sport V107. The goal is to expand their global presence, particularly in the high performance and SUV markets. Alongside the ADVAN series, Yokohama’s GEOLANDAR tyres for SUVs and pickup trucks are also key players in this strategy.

Yokohama’s Storied Legacy

Yokohama has been making waves in the tyre industry for over a century. Established in 1917, Yokohama is the oldest tyre manufacturer in Japan and the eighth largest in the world. They’ve built a reputation for creating top quality tyres that are trusted by some of the world’s leading car manufacturers. In fact, many premium car makers like BMW, Audi, Mercedes-Benz and Porsche choose Yokohama as their go to supplier for original equipment tyres.

It’s not just car manufacturers who love Yokohama. Performance enthusiasts around the world swear by these tyres for their motorsport pedigree and exceptional performance on both the track and the road.

A Perfect Match for the BMW M2

With the ADVAN Sport V107, Yokohama has once again proven its commitment to innovation and performance. Whether you’re driving a BMW M2 or another high-performance vehicle, these tyres offer the precision, control and reliability you need to fully enjoy the ride. As Yokohama continues to push boundaries in the tyre industry, drivers can expect even more high quality products that deliver outstanding performance, no matter the conditions.

So, if you’re gearing up for the ultimate driving experience, keep an eye on the ADVAN Sport V107—they just might be your next favourite tyre.